About me

Shawna is a data and insights-driven brand and marketing leader with 20+ years of experience powering branding and marketing strategy and operations across education, technology, healthcare, and consumer goods sectors.

Shawna values the power of market research and customer insights to power brands and marketing strategies that are authentic, memorable, relatable, and sustainable. Her role spans the entire marketing process, from insights to strategy to execution, ensuring
the customer's voice is heard at every step.

Shawna's impact extends beyond strategy. She is instrumental in helping companies build and scale their marketing organizations and teams. She leads teams in developing brands and omnichannel marketing plans that not only accelerate brand awareness and
deepen customer engagement but also drive significant revenue growth.

Specializes in mid-market growth and market expansion for B2B companies.

Areas of Expertise: brand building, positioning, insights strategy & execution, growth & scaling, customer experience, marketing planning, and organizational design.