Katie is a seasoned marketing leader with over 20 years of global experience, specializing in purpose-driven strategies that create positive social and environmental impact. As the founder of Good Principles Consulting, she helps clients embed sustainability into their core business strategies.

With a background spanning multiple industries and geographies, Katie's expertise includes brand management, product development, and strategic marketing. She spent 11 years at Procter & Gamble, working with global brands like Febreze, Old Spice, and Gillette. This experience, combined with her work at a boutique firm, has made her equally adept at guiding startups and advising multinationals.

Katie holds a Masters in Sustainability Leadership from the University of Cambridge and was named one of Marketing Magazine's 'Top 30 under 30'. She is an experienced board member, start-up advisor and is passionate about good governance. 

A trusted advisor and creative thinker, Katie is passionate about using her marketing skills to make a positive difference in the world. Her unique blend of corporate experience and sustainability focus enables clients to achieve both business growth and meaningful impact.

Want to work together? I can help with: 

Purpose-Driven Strategy Development

• Crafting sustainable business strategies
• Aligning brand values with social and environmental goals

Sustainability Marketing Consultations

• One-on-one sessions to integrate sustainability into marketing plans
• Workshops for teams to embed sustainability principles

Brand Repositioning for Impact

• Helping brands pivot towards more sustainable practices
• Developing messaging that highlights environmental and social benefits (without greenwashing) 

Sustainable Product Development Guidance

• Advising on product innovations
• Strategizing product launches with sustainability at the core

ESG Communication Strategies

• Developing communication plans for Environmental, Social, and Governance initiatives
• Creating impactful sustainability reports

Sustainability Training Programs

• Custom training sessions for marketing teams
• Workshops on integrating sustainability into business practices
• Anti-Greenwashing training 

Mentorship for Sustainable Entrepreneurs

• One-on-one guidance for founders of impact-driven startups
• Career coaching for professionals transitioning to sustainability roles

Sustainability-Focused Market Research

• Consumer insights on sustainable products and services
• Trend analysis in the sustainability sector